"Watch Out!" items for the Micro-enterprise

If you are a one-person shop and your business feels like it's out of control, you are not alone.  Here are a few "watch out" items for you, depending on what type of person you are.  They are based on the idea that certain temperaments in people lead those people, be adept at and thus focus on certain activities - sometimes at the exclusion of other types of activities.

• If you love accounting - WATCH OUT for marketing.  Outsource it or make a conscientious effort to focus on and improve your efforts at marketing.
• If you are good at marketing - WATCH OUT that your books aren't a mess. 
• If you tend to take action quickly - WATCH OUT for big-picture thinking.  In other words, make time to understand the overall strategy and possible long-term implications of your current business activities.
• If you are good at strategy - WATCH OUT for the details.  Come up with a good way to make yourself follow-though on the day-to-day operations.

No, it isn't rocket science.  Bigger corporations handle this by hiring those with temperament and training well suited for each type of activity to handle each respective type of activity.  Micro-enterprises may deal with this by outsourcing.  But, if you are wearing all the hats (yet only have one type of temperament) then these WATCH OUT''s may help.

There is an additional WATCH OUT, regarding this concept of one's temperament.  Chris Gibbons, commonly known as the father of Economic Gardening concept, sums it up this way, "If you hire people like yourself, your company strengths will get stronger, and your company weaknesses will get weaker."