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Peaks and Valleys

9/21/2012

 
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This week I had the pleasure of lunch with Susan P. Rice, founder of Cavanagh Services Group, Inc.  Cavanagh specializes in integrated project management and transportation services for hazardous and industrial waste. She started the company in 2002 after securing an SBA loan to purchase 30 waste containers and within one month had landed a $600,000 contract.  Since then the firm has grown rapidly and currently services areas throughout the country!  She was recognized by Utah Business Magazine’s “Fast 50, Utah’s Fastest Growing Companies”, and also received recognition in 2010 as one of the Ernst & Young Entrepreneurial Winning Women™.

Before lunch, in a brief presentation on entrepreneurship, Sue shared some great ideas regarding how the company has survived and thrived.  She spoke of peaks and valleys.  We've all heard about peaks and valleys, and we've all experienced them. 

On this topic her thoughts were brief but sound.  When in a valley, look at the obstacle and turn it into an opportunity - this is quite natural for her because in addition to owning her own company she is a very competitive athlete.  (How many ladies do you know who religiously read every issue of Sports Illustrated cover to cover?) 

And what of the peaks?  When at a peak, you've got to resist the temptation to coast.  Sure, enjoy it!  But, at the same time look for valleys.  Search them out.  Where are the areas you can improve?  This helps ensure that you will better survive the next valley and may even help you avoid valleys you would otherwise have been forced to pass through.

Words of wisdom.

What specifically have you done in your company that has worked well for you with regard to peaks and valleys?  I'd love to read your comments.


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