For several years I worked at a Ford and Mercury automobile dealership - beginning as their an assistant sales manager and concluding as their director of marketing. I learned the skills of selling. One day, while sitting in a room full of "car salesman" receiving training on how to "sell better" something clicked and I suddenly realized the difference between conning and selling. A good salesperson believes in what they are selling so genuinely that when they communicate it effectively, you contract their belief and, if the price is right, you make the purchase. A con artist on the other hand, says anything to convince you to buy - whether they believe in the product or not.
In a list of "keys" to being a master salesperson, the very first is to truly believe in your product. David reminded me of that. Other skills then follow, mastery of which David demonstrated by his presentation: Know your product inside and out, know your audiences' interests and needs, lay a foundation of trust, set up the problem, explain the solution, demonstrate the solution effectively, engage the potential buyer, etc.
But, what of this "success" about which he set out to speak? Here are two thoughts he shared that sum it up:
- Success isn't so much what you achieve, its who you become in the process.
- Persistence overcomes resistance!
I would love to have you share a comment. Have you observed someone's persistence pay off and been inspired by it? Share with us!