I have a friend who works for Utah State University as their director of the Utah Small Business Development Center office in his region. He recently shared an interesting experience with me. He is working with a group of students who are doing some basic research for a local company that was considering adding a soda parlor to their business. Although it is a small, isolated bit of research, the results support the importance of marketing. Here's what he told me:
| "All last week during lunch they did a taste comparison between Coke/Pepsi, Diet Coke/Diet Pepsi, Sprite/7-Up, and Mountain Dew/ Mellow Yellow. They first gave the student a sample of the two drinks mixed to confuse the taste palette then gave them a sample of each. In every single case it was almost exactly a 50/50 split. One day a slight edge one way or the other ... but, nothing statistically significant. The really interesting part came yesterday when they did a paper survey asking students which drink they preferred. It was almost 90% in favor of Pepsi products." |
He concluded with this insight, "Just goes to show the value of good marketing."
Here's what I'd like to know from you, comment below to name a product or service you favor and give me one sentence explaining why. I'll do a quick comparison of your preference with the marketing message from that company. The results should be interesting.
Here's what I'd like to know from you, comment below to name a product or service you favor and give me one sentence explaining why. I'll do a quick comparison of your preference with the marketing message from that company. The results should be interesting.
RSS Feed
