"All last week during lunch they did a taste comparison between Coke/Pepsi, Diet Coke/Diet Pepsi, Sprite/7-Up, and Mountain Dew/ Mellow Yellow. They first gave the student a sample of the two drinks mixed to confuse the taste palette then gave them a sample of each.
In every single case it was almost exactly a 50/50 split. One day a slight edge one way or the other ... but, nothing statistically significant. The really interesting part came yesterday when they did a paper survey asking students which drink they preferred. It was almost 90% in favor of Pepsi products."
Here's what I'd like to know from you, comment below to name a product or service you favor and give me one sentence explaining why. I'll do a quick comparison of your preference with the marketing message from that company. The results should be interesting.